Page 28 - Craftcil Mar-Aor 2025

focus - Handicraft Expo - Narsapur 2025

took center stage. Over 100,000 home-based women lace makers from West and East
Godavari districts contribute to Narsapur’s famed hand-made crochet industry, producing
exquisite doilies, pillow covers, cushion covers, bedspreads, table runners and tablecloths.
The display at Handicrafts Expo Narsapur – 2025 featured one-of-a-kind creations that
beautifully captured the essence of craftsmanship, tradition, and innovation. These treasures
not only reflected India's rich cultural heritage but were also thoughtfully designed to
align with contemporary global trends. The event marked the second of a fair series,
showcasing the creativity of craftspersons who have consistently presented their exquisite
craftsmanship and unique products to the world. This integration of India’s rich craft traditions
into a modern, sustainable business model, as demonstrated by the expo, was thoughtfully
structured to benefit all stakeholders involved. The inclusion of award-winning crafts people
Hon'ble minister interacting with exhibitors during
enriched the event with authentic artisanal works that genuinely reflected India’s diverse
Handicraft Expo Narsapur - 2025 at ILTC, Narsapur
cultural heritage. Visitors had the opportunity to explore a wide spectrum of crafts—from
the world-renowned Crochet Lace & Lace Products of Narsapur to Brass Artware from Uttar Pradesh, Handloom Sarees & Shawls, and
Hand-Knotted Carpets & Floor Coverings—showcasing the rich textile and craft heritage of the country.

Inauguration by Shri Bhupathiraju Srinivasa Varma, Hon'ble Union Minister of State for Heavy Industries & Steel,
Govt. of India, in the presence of Dr. Nimmala Rama Naidu, Hon'ble Minister of Water Resource Development

The fair was naugurated by Shri Bhupathiraju Srinivasa Varma, heritage-rich regions to showcase their creations and connect with
Hon'ble Union Minister of State for Heavy Industries & Steel, Govt. a wider audience. He also emphasized the critical role of the
of India, with a ceremonial lamp lighting and ribbon cutting, in the handicrafts sector in India’s economy, particularly in generating rural
presence of Dr. Nimmala Rama Naidu, Hon'ble Minister of Water employment and boosting exports. The Hon’ble Minister, along with
Resource Development & MLA, Palakol; Shri Bommidi Nayakar, MLA, other dignitaries, also inaugurated a state-of-the-art Dyeing Unit at
Narsapuram; Shri Pitani Satyanaryana, MLA, Achanta; Shri Kothapalli ILTC, Narsapur. This modern facility features advanced, eco-friendly
Subba Rayudu, Chairman, A.P. State Kapu Corporation; EPCH COA technology that ensures minimal environmental impact while
Members, Mr. K N Tulasi Rao and Mr. Ravi K. Passi; Mr. R K Verma, preserving the legacy of traditional dyeing methods.
Executive Director, EPCH, senior Govt. officials and EPCH member
Dr. Nimmala Rama Naidu, Hon'ble Minister of Water Resource
exporters from Andhra Pradesh. Development & MLA, Palakol shared that the prestigious event,
Addressing the gathering, Shri Bhupathiraju Srinivasa Varma held in Narsapur, Andhra Pradesh, celebrates the rich heritage of
congratulated team EPCH and the stakeholders from Narsapur for Indian handicrafts, providing a unique platform for artisans and
creating a vibrant platform that drew visitors from across the country. industry stakeholders to showcase and promote the country's finest
He noted the valuable opportunity for artisans from craft- and handcrafted products.

Grand product spectrum, buyer-seller engagements, cultural and gourmet delights, kids zone, etc. enhance
experience, leaving visitors wanting more

The Handicrafts Expo – Narsapur 2025 celebrated India’s rich artistic demonstrations, exquisite handmade products, and engaging
heritage and the skill of its artisans. Organised by EPCH, the event workshops created a dynamic and immersive experience.
highlighted sustainable craft traditions and promoted global
Over the five days, a specially curated Kid Zone offered an exciting
recognition of Indian handicrafts. Showcasing both traditional and
array of fun-filled activities, interactive games and hands-on
contemporary creations, the expo bridged the gap between artisans
workshops. Additionally, the fair featured a diverse selection of
and modern markets.
delectable cuisines and regional delicacies, ensuring a delightful
The four-day event served as a vibrant platform for B2B and B2C culinary experience for all visitors. True to EPCH’s vision, the expo
interactions, offering artisans and manufacturers opportunities to fostered innovation and excellence, supporting the growth of India’s
network, display their work, and expand market reach. Live handicrafts industry and preserving its cultural legacy.

CRAFTCIL • OCTOBER 2024
28 CRAFTCIL • MARCH - APRIL 2025