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 The European market for ready-made curtains and cushion covers is stabilising, with most imports originating from developing countries. The middle and high-end market segments have the most potential. To supply these segments, you need to focus on value-adding techniques and designs, as well as adding a story to your products. Working with sustainable materials and co-creation can give you a competitive edge. Refraining from using child labour is key. Traditional craftsmanship is increasingly appreciated. Technocraft, a combination of technology and craftsmanship, is also a future winner. Consumers are interested in the story behind the product, which adds to its uniqueness........more
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 With an objective to educate crafts persons/artisans, NGOs/SHGs, entrepreuners and primary producers, EPCH conducted seminars at Imphal, Manipur; Dimapur, Nagaland; and Temi Tea Estate & Hee Bormiok, Sikkim, in the North Eastern Region of India. Expert faculty guided the participants on Export Promotion, International Marketing, Packaging, Custom procedure for export promotion, Digital Marketing, Quality Compliances and Design & Product Development, for Comprehensive Development of NE Crafts under North Eastern Textiles Promotion Scheme (NERTPS). Crafts persons and designers from the region as well as senior officials from the Office of Development Commissioner (Handicrafts) made insightful presentations and interacted with the participants........more
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