Page 32 - Craftcil July 2024

events overseas

Sourcing at MAGIC

EPCH reaches out to American buyers through sectoral show
th
st
Las Vegas, USA; 19 - 21 August 2024

MAGIC is a fashion tradeshow in the United
States. Held twice a year (February and August), this
fashion marketplace showcases men's, women's
and children's apparel, footwear, accessories, and
manufacturing resources from around the world.
The recent edition of the event took place from 19th
to 21st August 2024 in Las Vegas, USA. At Magic
Marketplace unique communities showcase their
luxury brands and the latest trends in fashion.
Leading peers, entrepreneurs, exhibitors and visitors
also have the opportunity to participate in
The EPCH India Pavilion was inaugurated by Dr. K. Srikar Reddy, Consul General,
educational seminars, special internal networking Consulate General of India, San Francisco, USA in the presence of Mr. Abhishek Sharma,
events and parties. Consul, Consulate General of India, San Francisco, USA; eminent member exporters
and trade visitors at EPCH India Pavilion in Sourcing at Magic, Las Vegas, USA
EPCH participated in this edition of the show by
setting up an India Pavilion and a publicity booth
towards promotion of its upcoming IHGF Delhi Fairs-
Autumn 2024 and Spring 2025. The Pavilion featured
a diverse array of fashion jewellery, accessories,
shawls, scarves, stoles, fashion bags, leather
footwear & accessories, each reflecting unique Indian
traditions and craftsmanship. This was inaugurated
by Dr. K. Srikar Reddy, Consul General, Consulate
General of India, San Francisco, USA in the presence
of Mr. Abhishek Sharma, Consul, Consulate General
of India, San Francisco, USA; eminent member Dr. K. Srikar Reddy, Consul General, Consulate General of India, San Francisco, USA
exporters and trade visitors. The dignitaries also interacting with member exhibitors at the EPCH India Pavilion
visited the exhibitor stalls in the Pavilion and
entrepreneurship in the Indian fashion jewellery and
interacted with them.
accessories segment, creating opportunities for sourcing
"Sourcing at Magic" is a significant trade show to
from India. This edition saw over 950 Indian companies
showcase the unparalleled beauty and craftsmanship of
participate, with more than 10,000 trade visitors. The USA is
Indian handicrafts. The Council's presence at this esteemed
a key market for Indian handicrafts, making Sourcing at
event reflects its dedication towards expanding market
MAGIC, Las Vegas an essential marketing platform for Indian
access for Indian Handicrafts exporters.
handicraft companies worldwide. India's exports of
India's participation aimed to familiarize global handicrafts to the USA in 2023-24 totaled INR 13,381.07
manufacturers, retailers, and brands with the vibrant crores (US $1,616.12 million).

32 CRAFTCIL • July August 2024