Page 8 - Craftcil June 2023

f eature - 17th IFJAS

200+ exhibitors share trade platform An important event to create

market for the sector
The three days of IFJAS drew to a close on a happy note with
exhibitors engaging with buyers, artisans using the opportunity I share my enthusiasm as we
extend support to the
of the trade platform to their best benefit & learning and ramp
organisation of the 17th
presentations with products from several participants at the show.
edition of IFJAS. To
Innovations were taken note of, quality commended and regional
popularise the fair, the
crafts offered their 'exclusivity' to many buyers. With a contingent
Council has done extensive
of around 200 exhibitors displaying their products in five overseas publicity campaigns,
categories ranging from fashion jewellery and accessories to direct mailing & promotion
apparel as well a reasonable selection in jewellery components, Ms. Amrit Raj, IPoS programmes to generate
Development
the 17th edition of IFJAS drew quality buyers dealing exclusively buyers' interest worldwide. I
Commissioner
in fashion jewellery and accessories from various importing nations. (Handicrafts & am particularly thankful to
my colleagues in the Indian
Handlooms),
Visitors to the show got concepts in everyday fashion accessories
Ministry of Textiles, Missions abroad who gave
to stylized line-ups in Leather Bags & Cases, Fashion Jewellery &
Govt. of India exhaustive support in overseas
Accessories and plenty of responsibly manufactured products publicity and extended
and new introductions - artistically crafted face masks and face necessary visas to the buyers. This is an important
covering accessories as well as artisanal products. event to create a market for the sector that
involves a large number of crafts persons.
A Delhi based exhibitor, participating in IFJAS since 2003 has
added to her 22 years old business through the networking
established at the fair. She deals in upcycled and recycled stands out because of the artistry and look. Cotton kaftaans are
jewellery for a buyer base in USA. Another exhibitor from our best selling products and our main market is USA,” he shared.
Delhi, who calls herself as regular as IFJAS itself and are among its Another exhibitor from Mumbai who specialises in artisanal
patrons, work with embroidered jewellery, glass beaded women’s apparel and has been 10 years in this business, spoke
jewellery, metal jewellery, bone & horn jewellery, wooden about how they engage women in craft clusters in Bhopal who
jewellery and hair accessories. Their designers teamed with a collectively hand weave their designs. They selectively curate
skilled workforce help them come out with trendy collections for their designs and manufacture with a zero waste process. Their
seasons and markets in USA and Europe. They even cater to best selling product are jackets, sold through their own website
domestic volume retail partners like Reliance and Ajio. The buyer and other offline channels as well. This was their first time at the
response this time was “fairly good” for them. fair and Japanese importers have enquired about their products.
A Mumbai based textile works company participating in IFJAS A Noida based 40-year-old family business dealing in
since ten editions called his experience, good and buyers sourcing handcrafted of jewellery and fashion, got along clutches and
their 100% pure cotton scarves, stoles and shawls. “Our work handbags. “These are our best selling items and what make them

8 CRAFTCIL • June 2023