Page 18 - Craftcil Nov-Dec 2023

seminars & workshops

SWOT - Strengths, Weaknesses, Opportunities and Threats

within an Export Strategy

th
Awareness Seminar at Moradabad; 30 November 2023

Corporate Trainer, Dr. Mosam Sinha, seen making a presentation and interacting at the seminar in Moradabad

EPCH organised an awareness seminar on ‘ SWOT- Strengths, opportunities and threats and thus can be used to measure
Weakness, Opportunities and threats within an Export Strategy’ at business competition. This is how one could specify the objectives
Moradabad, Uttar Pradesh. Entrepreneurs and EPCH member of the business venture and identify the internal and external
exporters participated with keen interest to gather insight and factors that are favourable and unfavourable to achieve that
understanding on exports. objective. Strengths are characteristics of the business that give it
an advantage over others. Weakness of the business is that place
Guest speaker was corporate trainer, Dr. Mosam Sinha. The
the business at disadvantage relative to others. An opportunity is
program started with a welcome address by Mr. Praveen Rawat
the elements in the environment that the business could exploit
from EPCH who briefly explained about the objective of the
to its advantage. Threats are the elements in the environment
program. The presentation on the topic by Dr. Sinha was interesting
that could cause trouble for the business. Identification of SWOT
and informative. The details of each and every point in the topic
is important because they can inform later steps in planning to
was explained to the participants and the speaker also interacted
achieve the objective. First, decision-makers should consider
with them.
whether the objective is attainable, given in the SWOTs. If the
Dr. Sinha’s explanation and interaction was on difficulties
objective is not attainable, they must select a different objective
being faced by exporters and solutions to them. According to the
and repeat the process.
instructor, Swot analysis is an acronym for strengths, weaknesses,

18 CRAFTCIL • November-December 2023