Page 24 - Craftcil Oct 2023

feature - 56th IHGF Delhi Fair and Delhi Fair Furniture

“The packaging must be able to withstand great impacts, years, the need for packaging has changed from simply being
different weather conditions and temperatures. It must be pilfer transit-worthy for wholesale of products to being aesthetically
- proof and must add a value addition to the product,” he added pleasing and attractive to cater to online needs of customers. He
and used multiple methods to demonstrate the right type of then spoke about the need of sustainability in packaging of
packaging for each product, that is both sustainable and cost - products and thanked the speakers for shedding light on the
effective, including a live demonstration of the honeycomb paper importance of the issue.
packaging, paper - based lock packaging and hard cardboard
Following these insights, Dr. Chakraborty discussed the need
packaging and through video clips demonstrating the process of
of EPR or ‘Extended Producers Responsibility’ that concerns the
the designing of each type of packaging. He explained how the
contribution of the producer of a product to recycle the materials
honeycomb packaging has no polymers, no synthetics and
they use in their products and packaging. “The final aspect of
provides cushioning to the products.
packaging encompasses marking and labelling of a product on
Mr. Raj Kumar Malhotra, immediate Past Chairman, EPCH, its package. The marking must be readable and understandable
spoke about the practical aspect of packaging, focusing on the 4 by the recipient, it doesn't necessarily have to be in English, the
challenges faced by the exporters, that are : 1. To design language can change according to the convenience of the buyer.
Sustainable packaging, 2. Packaging should be economical, 3. The label must be tamper proof as it serves the purpose of brand
The Face of the package must be attractive and 4. Waste identification,” Dr. Chakraborty emphasised. He concluded the
management or Carbon footprint management. He stated that session with the demonstration of a paper - based, suitcase like
the packaging a seller uses primarily depends on the needs and packaging that is easy to open and close and protects the product
wants of the customer and must vary accordingly. Mr. Ravi K well from any type of damage and allows the product to "get a
Passi, Past Chairman and COA Member, EPCH, added about how good sleep at night. "
the ratio of the pricing of a product and pricing of the packaging
The session ended with Mr. Lekhraj Maheshwari, Regional
must be maintained. Mr. Naresh Bothra, President, IHGF Delhi Fair
Convenor, EPCH NWR Region, felicitating the speaker and
Autumn 2023 and Delhi Fair Furniture, discussed how over the
thanking him for the insights. „

24 CRAFTCIL • October 2023