9/2/2012-E&MDA
Government of India
Ministry of Commerce & Industry
Dept. of Commerce
MARKETING DEVELOPMENT
ASSISTANCE SCHEME
(REVISED GUIDELINES W.E.F. 01.06.2013)
Export promotion continues to be a major thrust area for the Government. In view of the prevailing macro economic situation with emphasis on exports and to facilitate various measures being undertaken to stimulate and diversify the country’s export trade, Marketing Development Assistance (MDA) Scheme is under operation through the Department of Commerce to support the under mentioned activities:
(i) Assist
exporters for export promotion activities abroad.
(ii) Assist
Export Promotion Councils (EPCs) to undertake export promotion activities for
their product(s) and commodities.
(iii) Assist approved organizations/trade bodies in undertaking exclusive non-recurring innovative activities connected with export promotion efforts for their members.
(iv)Assist Focus export promotion programmes in specific regions abroad like FOCUS (LAC), Focus (Africa), Focus (CIS) and Focus (ASEAN + 2) programmes.
(v) Residual essential activities connected with marketing promotion efforts abroad.
2. Administration of the Scheme
(i) The
utilization of scheme is administered by the E&MDA Division in the Department
of Commerce, Government of India, Udyog Bhavan, New Delhi – 110 011. Recognized EPCs on product
grouping basis, Commodity Boards and Export Development Authorities are
eligible for MDA assistance for development and promotional activities to promote
exports of their products and commodities from India.
(ii) MDA
budget allocation to recognized EPCs and other export promotion organizations
for export promotion activities including specific development and promotional
projects are finalized in annual meeting with the respective EPCs, which is
chaired, by the Additional Secretary and Financial Advisor (AS&FA),
Department of Commerce. Proposals for adhoc grants
for exclusive innovative export promotional activities, which are considered
helpful to promote exports of Indian products and commodities are
examined by the E&MDA Division and decided with the approval of the
AS&FA.
(iii) Proposals of individual exporters for eligible MDA supported activities like participation in EPC led BSMs/Trade Fairs/Exhibitions for reimbursement of MDA assistance will be considered and approved by the Chief Executive Officer of the Export Promotion Councils/FIEO etc.
The
MDA Committee in the Dept. of Commerce shall test check 10% of the cases
approved by the EPCs etc. through a random selection method, based on the
monthly progress reports to be send by the EPCs.
Assistance
to individual exporters for export promotion activities abroad – Participation
in EPC etc. led BSMs/Trade Fairs/ Exhibitions:
(i) Exporting
companies with an f.o.b. value of exports of upto Rs. 30 crore
in the preceding year will be eligible for MDA assistance for participation
in BSMs/fairs/exhibitions abroad to explore new markets for export of their
specific product(s) and commodities from India in the initial phase. This will
be subject to the condition that the exporter has completed 12 months
membership with concerned EPC and filing of returns with concerned EPC/organisation regularly. However, this condition would not
apply in case of a new EPC for a period of 5 years from the date of its
creation. No such ceiling is applicable for participation in Focus LAC
region.
(ii) Assistance
would be permissible on travel expenses by air, in economy excursion class fair
and/or charges of the built up furnished stall. This would, however, be subject
to an upper ceiling mentioned below in the table per tour.
|
Sl. No. (1) |
Area/Sector (2) |
No. of visits (3) |
Maximum Financial
ceiling per event (4) |
|
1. |
Focus LAC |
1 |
Rs. 2,50,000 |
|
2. |
FOCUS AFRICA (including WANA Countries) |
1 |
Rs. 2,00,000 |
|
3. |
FOCUS CIS |
1 |
Rs. 2,00,000 |
|
4. |
FOCUS ASEAN+2 |
1 |
Rs. 2,00,000 |
|
5. |
General Areas |
1 |
Rs. 1,50,000* |
|
|
TOTAL |
5 |
|
(iii) The
participation of individual companies in the above activities shall be subject
to the following conditions:
1. For EPC etc. led BSMs only air-fare by Economy
Excursion class upto a maximum of Rs.
70,000 (Rs. 1,00,000 in case
of Focus LAC) shall be permissible. For participation in Trade
Fairs/Exhibitions reimbursement shall be permissible subject to ceilings
mentioned in the column 4 in the above table.
2. Maximum number
of permissible participations shall be five in a financial year as indicated in above table.
However, for priority sectors, having
large employment generation potential, viz. Agriculture including food items,
Handicrafts, Handlooms, Carpets, Leather & Minor Forest Produce etc., 2
(two) participations in General Areas would be admissible with the assistance
of Rs. 2,00,000 for each participation. The exporters
availing of assistance under this provision would, however, be in addition to
these participations, eligible for only any 2 Focus Area participations.
3.
Assistance shall be permissible to one regular employee/director/
partner/proprietor of the company. Assistance would not be available to
exporter of foreign nationality or holding foreign passport.
4.
Intimation
application must be received in the concerned EPC etc. with a minimum of 14
days clear advance notice excluding the date of receipt of application in the
office of the concerned organization and the date of departure from the
country. Intimation and the application must be sent electronically by e-mail also.
5. The
company shall not be under investigation/charged/prosecuted/ debarred/black
listed under the Foreign Trade Policy of India or any other law relating to
export and import business.
6. Maximum
MDA assistance shall be inclusive of MDA assistance received from all Govt.
bodies/ FIEO/ EPCs/ Commodity Boards/ Export Development Authorities/ ITPO
etc.,
A Maximum of three participations in a particular
trade fair/exhibition would be eligible for MDA assistance and exporting
companies after availing assistance three times including past cases for a
particular fair/exhibition, have to participate in that fair, if any, on
self-financing basis.
LIST OF
COUNTRIES COVERED UNDER FOCUS – LAC FOR
REIMBURSEMENT
OF MDA TO INDIVIDUAL EXPORTERS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
Trinidad
& Tobago
22.
23.
24.
25.
26.
St.
Kitts-Nevis-Anguilla
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
US
44.
Turks
and
LIST OF COUNTRIES COVERED UNDER FOCUS
– CIS FOR
REIMBURSEMENT OF MDA TO INDIVIDUAL
EXPORTERS
|
|
|
LIST OF COUNTRIES COVERED UNDER FOCUS
– ASEAN + 2 FOR
REIMBURSEMENT OF MDA TO INDIVIDUAL
EXPORTERS
|
+ 2 COUNTRIES |
LIST OF
COUNTRIES COVERED UNDER FOCUS – AFRICA (including WANA Countries* ) FOR REIMBURSEMENT OF MDA TO INDIVIDUAL EXPORTERS
|
|
|
|
|
*Please note that
Ministry of Commerce & Industry, Department of Commerce, E&MDA
Division vide their letter No 16/5/2012 –E&MDA
dated 6th November have intimated that Country IRAN
has been covered under WANA
countries for seeking assistance under Marketing Development Assistance. |
Annexure-IV
ON COMPANY LETTERHEAD
Application
Form For Marketing Development Assistance
For
participation in Trade Fair/Exhibition/BSM/Trade delegation abroad
|
Ref.No. |
|
Date:
____________ |
|
01 |
Name of the firm with full address. |
|
|
02 |
IEC NO. |
EH/TH Certificate No. & Date Valid upto |
|
03 |
FOB value of exports during the
last Financial year |
(specify Rs.in crores/lakhs) |
|
04 |
Particulars of fair/exhibition/BSM/ Trade Delegation |
Name of the event Place Country From to
|
|
05 |
Particulars of visit |
Date of departure from _________ Date of arrival in _______________ |
|
06 |
Details of proposal(s) already Submitted in the same financial year. |
|
|
07 |
Details of earlier participations in the same Event with MDA assistance. |
|
|
08 |
Name & Designation of the person going Abroad. |
|
Place:
Date |
|
Signature & Stamp |
: :