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European consumers’ search for identity leads them to prefer unique, design-led products that tell a story and that express the consumer’s good taste and sense of style. You can benefit from this trend by adding a local touch or a story to your product. Offer choice and coordinated concepts so consumers can combine products to create their own collection. The demand for environmentally sustainable (“green”) and socially responsible products is increasing. You can play into this trend by using green and social responsibility concepts. Use ecofriendly materials and clearly promote your products’ sustainable and social aspects.....more

EPCH takes design protection initiative- ‘Design Register’ to craft hubs, conducts consultation meetings with stakeholder

As part of its design protection initiative, EPCH launched its Design Register a year ago, enabling member exporters to register their designs in a simple procedure. Design Register is a functionary which is set up as dispute resolution between all registered members of EPCH. EPCH felt the pressing need for a dispute redressal mechanism as there has been rising instances of designs of one member exporter being copied by another. As part of the Design Register process, all products of the Council’s member exporters would be required to get registered on the online portal after which a unique number will be provided to each one of them for their specific product. As a result, no other manufacturer can copy it. The date on which a product is conceptualised and has come into form will be the date on which a registered exporter can register it. The manner for the registration is being provided on the official site of EPCH - www.epch.in. This is a plan for an initial period of 5 years. In this regard, EPCH is conducting consultation meetings with stakeholders of various craft hubs and regions, with the recent ones being in Saharanpur, Bangalore and Jodhpur, Kolkata......more

Buyer Seller Meets strengthen ties with Latin American market
Lima, Peru; 15-18 March 2018 and Sao Paulo, Brazil; 20-21 March 2018

EPCH’s Buyer Seller Meet in Lima, Peru, was organised during the India Sourcing Show 2018, organised by India Trade Promotion Organisation (ITPO), at Jockey Plaza Convention and Exhibition Center in Lima, Peru. This was conducted with the support of the Embassy of India in Lima, Peru and Lima Chamber of Commerce. This was inaugurated by H.E. Ambassador of India in Peru, Mr. M Subbarayudu; and Mr. Eduardo Ferreyros Kuppers, Minister of Foreign Trade & Tourism, Peru. EPCH organised a Buyer Seller Meet in Sao Paulo, Brazil with the support of the Consulate General of India. This was inaugurated by CGI in Sao Paulo, Mr. Vijay Singh Chauhan, in the presence of Mr. Roberto Paranhos do Rio Branco, President, Brazil India Chamber of Commerce; Mr. Luis Augusto Ildefonso Silva, Director, Institutional-Alshop (the Brazilian Association of Tenants in Shopping); Mr. Leoncio Spencer Perdosa, Director-ADESP(Decoration Association of the State of São Paulo); and Mr. Marcelo de Carvalho, Director-Sindilojas (Union of Tenants of Commerce of Sao Paulo). The Buyer Seller Meet in the Latin American Region has been a successful annual event since the last five years and this was the 2nd Buyer Seller Meet organised by the Council in Brazil since March 2017.......more

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